By using the right communication, the employer can motivate his staff. There are many ways to communicate, some prefer newsletters others prefer personal contact. Companies also need a good equality and diversity policy. For example HSBC who has a childcare scheme. This leads to a minority of mothers leaving because they have children.
Although employee engagement is a good thing, in some sectors it isn’t necessary. First we have banks, telecoms and media where employee engagement plays a central role. We also have mining companies whose first concern is the health and safety of their employees instead of employee engagement.
Tine Damman
http://www.guardian.co.uk/money/2010/aug/22/employee-engagement-research
